I work with
founders, CEOs, and leadership teams as a strategic advisor—helping them think clearly, decide faster, and build businesses with conviction.
My role sits at the intersection of
strategy, storytelling, and execution. I partner closely with founders during moments of transition: early scale, reinvention, capital raises, brand inflection points, or when the business has outgrown its original narrative.
What I advise on:- Founder-level strategy & first-principles thinking
- Business model clarity & growth pathways
- Brand, narrative, and positioning at scale
- IP creation, monetisation & ecosystem thinking
- Go-to-market and partnership strategy
- Board, investor, and stakeholder communication
I don’t run day-to-day operations.
I act as a
thinking partner, challenging assumptions, pressure-testing ideas, and helping founders see around corners.
Most engagements are
deep, high-trust, and long-term, working directly with the founder rather than through layers.
Who I typically work with:- Founder-led companies
- Media, consumer, sports, culture, and IP-driven businesses
- Leaders navigating scale, reinvention, or complexity.